UNITED STATES – Undoubtedly, Marvel has become a stronghold of Hollywood cinema. Through films and series, they have recently shown a certain openness to new paradigms. And the vice president of the study assured that the success they have is due to the fact that their work is based on inclusion and diversity which has a favorable impact on the public. “Aren’t you tired every time your film comes out, is it number one in the world? The reason we are consistently successful is that our audience is global. You can’t have a global audience and not start to represent it in some way. For us, it was very, very, very important to have that. ”Said Victoria Alonso, vice president of Marvel Studios. Recall that at the beginning, Marvel focused on presenting the stories of three iconic characters: Iron Man, Captain America and Thor. They were joined by Black Widow, Hulk and Hawkeye ¿la linea ?, showing whites despite a fuzzy inclusion in The Avengers (2012). For this reason, Alonso ensured that the target of the company was changed and they placed emphasis on the visibility of other sectors of the population. For this reason, Victoria assured that the idea was to continue to expand this diversity, as has happened in recent times, prioritizing African-American, Latin-American, Asian-American and other minorities in the States. -United. In addition, he stressed that the company itself pushes to see everything from another angle, because in the end it is these groups that consume its products. “For a long time, we heard that a film led by women would never be successful. I said, “Please look, Captain Marvel made a lot of money. Then they always told us that Black Panther would never make it and nobody wanted a completely black cast, and then they made $ 1.3 billion. “Said the vice president of Marvel, ensuring that her vision is social, cultural and commercial. Finally, he assured that if these “minorities” are not represented in the company’s productions, many will be lost in various aspects. “51% of our audience is female, 28% of our audience is Hispanic. If we don’t represent the people who see what we’re doing, they’ll end up going somewhere else because someone else will fix it, ”said Victoria Alonso.
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