UNITED STATES.- The lawsuit between Apple and Epic Games is still under tension but it seems someone has provided a little light that could end this controversial mess. Judge Yvonne Gonzalez Rogers of the District of Northern California revealed a possible solution to the dispute and it would be an alternative to payment for users by communication. In this way, professor and economist at MIT, Richard Schmalensee, who testifies on behalf of Apple, responded to the proposal to revisit the central problem: that consumers have other options. “If the seller of the app can say that if you press that button you can buy it for less, that means the App Store can’t collect their commission,” he replied. In addition, the expert assured that this would result in “selling cheaper” than the App Store itself. He added that this would affect income and violate policies implemented in 2018 on the basis of anti-piloting (cheaper options). But after the judge doubted, the magistrate asked David Evans, an economics expert at Epic Games, if this elimination would solve the problem. Source: Pexels. The response was straightforward and straightforward from Evans when he assured that “it wouldn’t remove Apple’s market power here, but it would certainly diminish it.” He immediately ended by saying that would not be the solution. As a result, the tension continues to mount and, although Yvonne Gonzalez Rogers has provided an “idea” for completing this lawsuit, it would mean a victory for Epic Games and a significant concession from Apple. On the other hand, it is important to note that Apple’s general rules state that developers cannot inform the user about payment alternatives for digital goods and services. This rule means that when an app is downloaded, it cannot notify you of a subscription, but users must infer it themselves. Companies like Netflix or Spotify have chosen to say goodbye to the IAP payment system of the App Store.
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